Co-founder and General Manager of FitForce. Nemanja has spent over ten years in the fitness industry and has been in Dubai since 2017: personal trainer at Fitness First Middle East, then Fitness Manager at Community Fitness, before co-founding FitForce. He hires and develops the coaching team and makes sure every client gets a structured, safe and results-driven programme.


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Home/Personal Trainers in Dubai/Personal Trainer in Business Bay
Personal Trainer in
Business Bay
Strength in your tower's gym, intervals on the Dubai Water Canal track in the cooler months, and sessions timed around your working day. Male and female coaches.
First session is free, no commitment, no card required
Find the best trainer near you
Takes 30 seconds. No email, no card.
Step 1 of 2
Our team typically responds within 15 minutes by phone or WhatsApp.
How Business Bay residents train with FitForce
Business Bay is almost entirely towers, and most of them have a residents' gym, which makes it one of the easiest places in Dubai to train without a membership. The gap is structure: a gym downstairs is easy to skip when nobody is waiting for you in it. A FitForce personal trainer in Business Bay turns that gym into a programme, with every lift recorded and the next session planned from it.
The second advantage is the Dubai Water Canal. Its walkway has a dedicated running and cycling track, so from October to April a conditioning session can leave the building entirely. We cover every Business Bay tower, the Sheikh Zayed Road side and Al Habtoor City, plus neighbouring Downtown, DIFC, Al Safa and City Walk.
Outdoor options around Business Bay: the Dubai Water Canal has a boardwalk with jogging and cycling tracks from Business Bay to Safa Park, and the Marasi Business Bay promenade runs along the waterfront. For longer runs, Zabeel Park is a short drive away.
Getting your coach in: Business Bay is towers, and every tower has its own front desk routine. Some want you to put your trainer on the visitor list in advance; a few management offices ask to see FitForce's company licence before a trainer can use the residents' gym. Whatever your tower asks, we provide.
Tower gym, apartment or canal: what each is for
A Business Bay programme usually uses two of these each week.
| Where | Best used for | Season |
|---|---|---|
| Your tower's residents' gym | Strength: the main lifts, progressed and recorded every session | All year |
| Your apartment | Bodyweight, bands and dumbbells in about two by two metres of floor, for days the gym is busy | All year |
| Dubai Water Canal track | Runs, intervals and conditioning on the dedicated track | October to April, early morning or evening |
| A mixed week | Two strength sessions in the building, one canal session at the weekend | October to April; all indoors from May |
In summer the canal session becomes a conditioning circuit in the gym, and the programme carries on.
Personal trainers who come to Business Bay
Every FitForce coach trains across Dubai, so you choose by specialisation, not by who lives closest.
•Weight loss & body sculpting
•Glutes & lower body
•Strength training for women
•Functional fitness & mobility
•Muscle toning & body shaping
•Personalised training programs
Mery's motto is simple: motivation gets you started, but discipline transforms you. She pushes you, supports you and keeps you accountable every step of the way.
•Full-body strength & conditioning
•Functional training for mobility
•Muscle building and toning
•Core stabilization
•Bodyweight workouts
•Customized recovery programs
•HIIT programming
•Endurance training
"Whether you train at home, outdoors, or in the gym, my goal is to help you get stronger, move better, and stay consistent — no matter your experience level."
•Body transformation
•Fitness & cardio boxing
•Pilates, stretching & mobility
•Pre- & postnatal training
•Strength & functional training
•Nutrition advice
•Coaching in 5 languages
A NASM Certified Personal Trainer with more than 15 years in sports and fitness, Iva combines result-driven workouts with strong motivation and support.
•Weight Loss and Body Sculpting
•Strength and Conditioning
•Injury Prevention and Recovery
•Functional Training
•HIIT and Circuit Training
•Personalized Nutrition Guidance
•Powerlifting Technique
•Senior Strength Training
“As a marathon runner, I’ve learned that good health is like a steady journey — it takes patience and small, consistent steps. Let’s work together to build your strength and confidence every step of the way.”
•Weight loss & body toning
•Functional & HIIT training
•Strength & conditioning
•Pre- & postnatal training
•Knee & back recovery
•Nutrition guidance
•Personalised programming
Known for her positive, supportive approach, Marija challenges her clients at the right pace and helps them build the confidence that keeps results in place.
•Weight Loss and Body Sculpting
•Muscle Gain and Body Shaping
•CrossFit and HIIT
•Boxing and Athletic Performance
•Strength and Conditioning
•Functional Fitness
•Breathwork and Recovery
•Group Family Sessions
“I’ve been through my own fitness transformation, so I know what it takes. It’s not about perfection but making small steps that lead to big changes. Let’s make fitness fun and help you feel your best every day.”
•Fat loss & body composition
•Muscle building
•Injury rehabilitation
•Mobility & posture
•Seniors & children
•Pre- & postnatal training
•Personalised training programs
Sandy helps people improve their quality of life through sustainable habits, balanced nutrition and training without extreme restrictions.
•Muscle gain & strength
•Injury prevention & rehab support
•Posture & movement
•Weight loss & conditioning
•CrossFit-style, HIIT & functional training
•Nutrition specialist
With medical education in physiotherapy and the N1 Education in Biomechanics and Execution, Petar designs every program with clear purpose and precision.
•Science-based fat loss
•Hormonal balance & metabolic health
•Insulin resistance & PCOS
•Strength & conditioning, HIIT
•Body toning & muscle gain
•Nutrition specialist
Sasha does not believe in extreme diets or random workouts: every program she designs works with your physiology, not against it.
•Weight Loss and Body Sculpting
•Muscle Gain and Strength Training
•Functional Fitness And CrossFit-Style Training
•Boxing And Kickboxing
•Rehabilitation and Injury Recovery
•Endurance Programming
•Nutrition Fundamentals
“There was a time when my own health challenges made life feel overwhelming. With small, consistent changes, I found strength I didn’t know I had. I’m here to help you do the same and feel your best every day.”
•Body Transformation
•Prenatal & Postnatal Fitness
•Posture Correction & Core Stability
•Strength & Conditioning Programs
•Personalized Nutritional Coaching
•Boxing Training
•Stress and Sleep Coaching
•Group Fitness Sessions
“I understand how overwhelming health challenges can feel because I’ve been there too. Helping clients say, ‘I feel like myself again,’ is why I love what I do. Together, we’ll create simple, lasting habits to help you feel your best.”
•Weight Loss and Body Sculpting
•Muscle Gain and Body Shaping
•Basketball-Specific Training
•Yoga and Flexibility
•Boxing and Strength Training
•Functional Fitness
•Youth Athletic Development
•Mobility and Posture
“As a former basketball player, I know what it takes to reach peak performance. Let’s channel that same discipline into achieving your fitness goals together.”
•Strength & Conditioning
•Fat Loss & Body Transformation
•Pre- and Postnatal Fitness & Pelvic Floor Strengthening
•Posture Correction & Core Stability
•Group Fitness & BodyBalance Classes
•Yoga-based mobility
•Nutrition guidance
"My goal is to help people build confidence and strength through movement. I believe training should make you feel empowered, energized, and proud of your progress — both physically and mentally."
•Strength & Cardio Training
•Weight Loss & Functional Fitness
•Mobility & Injury Prevention
•Nutrition Guidance
•Online Personal Training & Habit Coaching
•Postural correction
•Beginner-friendly programming
"For me, fitness is about building strength, balance, and confidence that support you in everyday life. My mission is to help people feel capable, confident, and proud of their progress."
•Weight Loss and Body Sculpting
•Strength and Conditioning
•Functional Fitness
•Personalized Nutrition Guidance
•Holistic Health Coaching
•Powerlifting Technique
•Senior Strength Training
“My experience as a professional bodybuilder taught me that with the right plan and mindset, incredible results are possible. It’s not just about achieving goals—it’s about building confidence and creating a lifestyle you’re proud of. Let’s start your journey today.”
•Weight loss & body reshaping/toning
•Muscle gain / weight gain / powerlifting
•Recovery-focused training
•Functional training, HIIT & boxing
•Customized nutrition guidance
•Coaching for mental discipline
•Posture & mobility work
•Online coaching
"My passion is helping clients fall in love with training — making it a natural, lifelong part of their lives. That’s when real, lasting transformations happen."
How to start in Business Bay
Four steps from the first message to the first rep.
01
Tell us your tower
Your building, your goal and when you are free around work. We usually reply within 15 minutes.
02
Get matched
We pick the coach whose specialisation fits, male or female, and check whether your tower asks visiting trainers to register.
03
Free assessment
In your building gym: what you can lift today, how you move and what has got in the way before.
04
Train
60-minute sessions in the gym, your apartment or on the canal, recorded and adjusted every time.
Business Bay and the areas next to it
From the canal to Sheikh Zayed Road, and the neighbourhoods on either side.
The canal is at its best early: from October to April, the first slot of the day gets the track before it fills with runners and cyclists. Evening sessions work too once the sun is down. From around May, outdoor work moves into the gym until the weather turns again.
More about the waterfront on Visit Dubai’s Dubai Water Canal page. Not in Business Bay? WhatsApp us or see all areas our personal trainers in Dubai cover.
Ways to train in Business Bay
One coach, one plan, whether you train alone or with the person you live with.

Individual sessions
One-on-one in your tower gym or apartment

Couples training
Two people sharing one session and its cost

Small group (up to 4)
Neighbours or friends in the same building

Online coaching
A plan to follow on your own, with remote check-ins
Your coach records every session, so a week away or a busy month at work does not reset the plan.
Get a quote for Business Bay on WhatsApp +Female personal trainers in Business Bay
Katarina, Silvia, Nevena and Violeta train women in Business Bay apartments and tower gyms. Ask for a female coach in your first message, no reason needed.
Each coach's qualifications are on our page for female personal trainers in Dubai.
Request a female trainer on WhatsApp +
Business Bay problems, Business Bay fixes
The problem
A residents' gym with no plan
FitForce fix
Your coach writes the programme for the equipment in your building and records every lift.
The problem
Running alone on the canal and stalling
FitForce fix
Intervals with a coach and a target, progressed week by week from October to April.
The problem
Work that eats the evening
FitForce fix
Sessions before work or at 9 p.m., moved with 12 hours' notice.
The problem
Wanting a visible result by a date
FitForce fix
A 12-week weight loss programme with check-ins at weeks 4, 8 and 12.
Programmes available in Business Bay
Body transformation, strength, running and conditioning, boxing and more, in your tower or on the canal.
Weight Loss
Three sessions a week, nutrition guidance built for a deficit and a check-in on your progress every four weeks.
Muscle Gain
Progressive strength programming paired with tailored nutrition to build real, lasting mass.
Strength & Balance 60+
Home sessions for adults over 60: leg strength, balance and posture for an independent everyday life.
Prenatal Fitness
Safe, trimester-adapted training to keep you strong and confident through pregnancy.
Postnatal Fitness
A gradual return to strength — core and pelvic floor first, full training second.
Kids & Teen Fitness
Fun, structured sessions that build coordination, confidence and lifelong habits early.
Boxing
Technique, footwork and conditioning with coaches who've trained real fighters.
Yoga
From prenatal to general fitness yoga — build flexibility, breath and calm.
Football Coaching
Skill-building sessions for beginners through competitive players.
Post-Injury Fitness
Strength training after injury or surgery, working to your physio’s guidance.
Results from FitForce clients
Real clients in Dubai, with the number of weeks each result took.
Individual results vary with starting point, consistency, nutrition and health, and the timeframes shown are not a guarantee. If you have a medical condition, check with your doctor before you start. Every client shown agreed to share their photos and results.
BEFORE
AFTER
Despite having asthma, I had a burning desire to run a half marathon. The team from FitForce tailored every training session to my unique needs and wishes, taking my health challenges into consideration. Our primary focus was on weight loss, and in 17 weeks, I lost 14kg, going from 69 kg to 55 kg. Thanks to their dedication and expertise, I not only successfully reached my weight loss target but also achieved my dream of completing the half marathon.
Read the full story
BEFORE
AFTER
In just 10 weeks, I lost 4kg of fat and gained 2kg of muscle! I’m so happy with the quick results and how Fit Force helped me change my lifestyle for the better. It’s amazing what you can achieve with the right support!
Read the full story
BEFORE
AFTER
I was on a mission to change my body, mainly focusing on losing weight. I started at 90 kilograms, and I was determined to shed those extra pounds. With the help of FitForce, I managed to drop an amazing 20 kilograms! Now, I'm at a much more comfortable 70 kilograms. With guidance on nutrition and a tailored exercise program, the team helped me adopt a healthier lifestyle and feel better overall. With some patience and determination and a knowledgeable team by your side, you can achieve some pretty incredible results.
Read the full story
BEFORE
AFTER
I couldn't have found a better personal trainer than Darko! He completely changed the way I see fitness. With his support, I lost 5kg of body fat in just 10 weeks, going from 90kg to 85kg. I've toned my muscles and finally feel happy with how I look. Darko has transformed my view of my potential, both physically and mentally. If you want a friendly personal trainer who truly cares, Darko is the one. Thanks to him, I’ve never felt or looked better!
Read the full story
BEFORE
AFTER
I experienced an amazing transformation in 36 weeks with FitForce. I started at 48 kilograms, a very skinny frame, and through dedicated work, I reached 63 kilograms of muscle and strength. The focus was on building muscle, and I followed a tailored nutrition plan with high-calorie meals. I also engaged in strength training 4 to 6 times a week. The results were incredible. I went from being very skinny to muscular, strong, and more confident. If you're looking to make a similar transformation, I highly recommend working with a skilled trainer.
Read the full story
BEFORE
AFTER
In just 24 weeks, I went from 100kg to 73kg with FitForce. We focused on losing weight and building muscle, and the results were impressive. What made the difference was a personalized nutrition plan that I followed closely. My trainer's expertise and support were crucial. He helped me understand the science behind it all, making it easier for me to make healthier choices on my own. This journey has truly changed my life.
Read the full storyGoogle reviews
What our clients say on Google
Reviews from our Google Business Profile, quoted as posted.
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Ottilia Chimwango
View on Google (Ottilia Chimwango’s review, opens in a new tab)What makes FitForce stand out is how they've made personal training both convenient and effective. They brought workouts to my doorstep in Business Bay, Dubai, saving me time and hassle. Their flexible scheduling and holistic approach, blending strength training, cardio, and recovery, make staying consistent a breeze.
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Mohammad Ayaz
View on Google (Mohammad Ayaz’s review, opens in a new tab)Solid program. Worth it.Fit force truly stands out by making personal training both convenient and highly effective. Having workouts brought right to my doorstep in Business Bay, Dubai has saved me so much time and hassle. Their flexible scheduling fits…
Read more
…perfectly into a busy lifestyle, and their holistic adjustment combining strength training, cardio, and recovery makes staying consistent easy and enjoyable. Highly recommended for anyone looking for results without compromising convenience.
Reviews are shown as their authors posted them on Google, unedited. Individual results vary. Read every review on our Google profile
Questions about personal training in Business Bay
Yes. FitForce coaches train clients across the Business Bay towers, the Sheikh Zayed Road side and Al Habtoor City, and in neighbouring Downtown, DIFC, Al Safa and City Walk.
In many towers, yes. Each tower handles visitors its own way: some ask you to add your trainer to the visitor list with security, and some ask to see FitForce's company licence before the trainer uses the residents' gym. Tell us your tower and we take care of the rest.
Yes. During Ramadan we fit sessions around your fasting hours, and some run late, around 9 or 10 p.m. after iftar, which suits office hours too. In Business Bay that usually means your tower gym; in the cooler months a late run along the canal works as well.
Yes, from October to April. The canal walkway has a dedicated running and cycling track that suits runs, intervals and conditioning, ideally early morning or evening. In summer, sessions move to your apartment or building gym.
Yes. Most Business Bay towers have a residents' gym, and that is where many clients train. Your coach builds the programme around its equipment, and on other days the session can happen at home or on the canal.
Sessions last 60 minutes and cost between AED 250 and AED 390, depending on the package you choose. Your first session is free, so you can meet your coach before you decide on anything.
Yes. Tell us your preference in the form or on WhatsApp, and we match you with a male or female coach who trains clients in Business Bay.
Yes. Sessions run seven days a week from early morning to late evening, and a slot can be moved with 12 hours' notice when work runs over.
Start training with a personal trainer in Business Bay
Send your area and goal. We get back to you, match you with a certified coach and book your free first session at your place.
Find the best trainer near you
Takes 30 seconds. No email, no card.
Step 1 of 2
Our team typically responds within 15 minutes by phone or WhatsApp.